Running coaching · science-based
Keep Moving
1:1 coaching with personalised, science-based training plans, so you can run better, run longer and keep it sustainable.
Ilaria Borro · PhD · Ultratrail runner · Certified UESCA Ultrarunning Coach · Milan
About me
I bring the same rigour I use in research to running: every training choice has a scientific basis.
My name is Ilaria Borro. Keep Moving brings together my passion for running and my academic background.
I offer 1:1 coaching with personalised, science-based training plans, so that my athletes can reach their full potential and their goals in a healthy, sustainable way, and enjoy everything running has to offer.
After 15 years as a lecturer and researcher at universities in Italy and abroad, I decided to apply the same scientific rigour I used in my publications to the study of running technique and training.
Running has been a driver of change and transformation in my life. I want to honour it by giving runners solid support, so they can enjoy the same benefits.
Keep Moving
In my life, movement happens on three levels.
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Geographical
I travel a lot. I live in Milan, but almost every month I race a trail event in the United States: California, Arizona, Utah, New Mexico, Colorado. It is my road to Cocodona: I will be the first Italian woman to take part in one of the most important trail races in the world, running 250 miles from Deep Canyon Ranch to Flagstaff, Arizona.
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Physical
Following its nature, the body moves, trains, adapts and becomes stronger and more capable, and in doing so it improves your whole quality of life.
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Emotional and psychological
Movement and knowing your body can be powerful tools for awareness and growth on a deeper level.
Who it's for
I have the training and the experience to coach every kind of runner towards any goal, whether it's your first 5K, a marathon or a 100-miler. My coaching is for you if:
- You are a recreational runner and want to improve your technique and your times, or step up to longer distances, ultras included, knowing you are fully supported on strength and injury prevention too.
- You are a woman looking for training that takes your cycle into account, including perimenopause and menopause.
- You want to start running without the pressure of the stopwatch, with someone who also cares about the mental and emotional side.
Training method
My method comes from fifteen years of research, even before years of running. Every choice I make in your plan has a scientific basis: my background as a researcher gives me the tools to navigate often contradictory scientific claims, and to tell what really holds up from what just sounds good on social media.
Every plan starts with a careful assessment: your running history, current physical condition, running technique, available time and goals. From there I build your plan myself, tailored to you, and adjust it week by week based on your needs and results.
How it works
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Assessment and analysis
We go through your goals, current level, sporting history, weekly availability, physical condition and any past issues. A video analysis of your running sets the technical priorities.
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Planning
A plan on Final Surge built on scientific principles of load, recovery and progressive adaptation. For female athletes, it takes the menstrual cycle and hormonal phases into account.
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Strength and support
Every programme includes strength, mobility and cross-training work, with explanatory videos.
1:1 coaching
A complete training programme, built entirely around you and personally followed by me, in person in Milan or remotely online.
The first month includes a technical assessment: analysis of your running technique, evaluation of your starting aerobic capacity, biomechanical priorities, and advice on choosing realistic, meaningful goals. It is part of the plan, at no extra cost.
Included every month
- Personalised running plan on Final Surge
- Dedicated strength plan
- Targeted technique drills, with explanatory videos on the platform
- A weekly video call with me and plan updates
- Ongoing support for any questions, on the platform or via WhatsApp
- Science-based approach that takes the menstrual cycle into account
Pricing
We set the final price together during the intro call, based on your goals.
Online coaching
Minimum 3 months
€140 /month
Running buddy
Sign up with a friend · online only · minimum 3 months
€120 /month each
Online + 1 session
One in-person session every month · minimum 3 months
€180 /month
6-month online programme
Single payment
€760 one-off
6 months online + 2 sessions
2 in-person sessions · single payment
€860 one-off
In-person session
Single session · in Milan
€60 /session
Frequently asked questions
I'm slow and a beginner. Is that OK?
Yes. Your programme always starts from where you are now, not from an external standard.
Does it really work remotely?
Yes. The technical assessment is done on video. The platform lets me collect all the data from your sessions minute by minute (heart rate, pace, cadence) and gives you a detailed plan tailored to you. With the weekly video call and ongoing messaging, you get the same attention whether you are in Milan or anywhere else.
How much time does it take each week?
It depends on your plan and your goals. We work it out together on the call, before starting any programme.
How much does it cost?
You'll find the prices above. We set the exact amount together during the intro call, based on your goals and how often we work together.
Book your call
Every Keep Moving programme starts with a conversation, not a form. Book a free, no-obligation intro call: you'll talk directly to me about your goals, your running story and what you're looking for, and I'll explain how we could work together.
Book a free intro call